The Client.
UnitedLex
The Story.
UnitedLex had aggressive revenue goals and launched three new business lines. TBGA developed the go-to-market strategy and provided lead generation, sales enablement, brand management, analyst relations, media buying, and content marketing.
The Outcome.
TBGA provided fractional CMO, branding, and marketing support for the rapidly growing company. During that time, UnitedLex expanded its customer base by 24% and grew its employee base over 2,200 globally.
The Client.
Bays Brown Laboratories
The Story.
Bays Brown Laboratories, Inc. researches, develops, manufactures, and sells skin and hair care products.
The Outcome.
TBGA developed the Bays Brown Laboratories brand and logo.
Show all Work Services: Branding
The Client.
Marshall Denning
The Story.
Marshall Denning is a global law firm that challenges the status quo. With a go live date quickly approaching, TBGA was tapped to position the firm for a successful launch from stealth mode.
The Outcome.
Within two months, TBGA developed the go to market strategy and executed the global launch plan, established its brand and launched their new website.
The Client.
Ventura ERM
The Story.
After strong growth in South America, Ventura ERM was entering the US market. TBGA developed competitive positioning, go to market strategy and foundational brand elements.
The Outcome.
Within 6 weeks, TBGA had created competitive positioning, logo and brand guidelines and launched Ventura's website.
The Client.
Golden Gardners
The Story.
Golden Gardeners facilitates senior gardening by funding educational programming and helping residential homes afford physical ground features. The organization needed end-to-end marketing support.
The Outcome.
TBGA created branding built on features like accessible entrances and paths, raised planting beds and containers, and a sensory-oriented plant selection. Our team supported fundraising activities including direct mail campaigns and event promotion. Additionally, we created all promotional material necessary to launch and support an ongoing partnership with Ecumen Lakeshore.
The Client.
Dadourian Management
The Story.
Dadourian Management properties are located in one of the most culturally distinct parts of New York City, Chinatown. Facing a shifting demographic, the real estate management company wanted to honor its roots while embracing a quickly changing neighborhood.
The Outcome.
TBGA created a brand identity that fused modern and traditional Chinese design motifs with traditional “lucky” colors: gold and red. Popular and recognizable, the elegant mark was applied to signage, stationery, website and media kits.
The Client.
Plumbing Foundation City of New York
The Story.
The Plumbing Foundation City of New York's mission is to ensure the public health through the enactment and enforcement of safe plumbing codes. The board needed to help create a brand and market their successes and initiatives.
The Outcome.
Our team built a consistent brand across every media touchpoint, beginning with a logo and their website. TBGA stayed on to provide ongoing support for PSA, ad campaigns, decks, brochures, and environmental assets for trade shows.
The Client.
Washington Square Park Council
The Story.
The Historic Districts Council advocates for all of New York City's historic neighborhoods. The council needed collateral to raise funds for one of NYC's most beloved parks after recruiting Mario Batali, Gwyneth Paltrow, Isaac Mizrahi and other notables.
The Outcome.
Working with the council, TBGA developed the Washington Square Park Council logo and brand identity. Our team then stayed on to create brochures, calendars, and event collateral.
The Client.
Questio
The Story.
Questio is UnitedLex's consultant-led, technology-enabled service that intelligently reduces data volumes and significantly reduces the cost of eDiscovery. We helped UnitedLex package, launch and evolve the positioning of the technology.
The Outcome.
TBGA developed and oversaw the go to market plan for Questio. Within a year, more than 300 million documents were filtered by Questio.
The Client.
Milestone Venture Partners
The Story.
The early stage venture capital fund for high growth technology companies needed a well-defined visual brand strategy to connect them to a competitive environment constantly in flux.
The Outcome.
TBGA created a cohesive brand identity that reflects Milstone's established reputation proven across industries.
The Client.
College & Community Fellowship
The Story.
College & Community Fellowship (CCF) helps formerly incarcerated women achieve a higher education. Overall, less than 2% of the students enrolled in CCF’s Academic Support Program have been re-arrested or re-incarcerated.
The Outcome.
TBGA created branding and the corporate identity for this fantastic organization. We continued to support CCF in brochure design, asset creation, marketing program execution, and experiential design.