The Client.
Dadourian Management
The Story.
Dadourian Management properties are located in one of the most culturally distinct parts of New York City, Chinatown. Facing a shifting demographic, the real estate management company wanted to honor its roots while embracing a quickly changing neighborhood.
The Outcome.
TBGA created a brand identity that fused modern and traditional Chinese design motifs with traditional “lucky” colors: gold and red. Popular and recognizable, the elegant mark was applied to signage, stationery, website and media kits.
The Client.
Local Initiatives Support Corporation
The Story.
LISC was celebrating 30 years of forging resilient and inclusive communities of opportunity across America. They wanted to celebrate the progress made and strengthen their donors' commitment at their top-notch fundraising gala.
The Outcome.
TBGA developed gala theame, created collateral, and drove attendance. Our team drove attendance via direct mail and email. We created posters to increase program visibility and participation.
Show all Work Services: Marketing
The Client.
Forest City Realty Trust
The Story.
Forest City Realty Trust brings exceptional apartments, offices and communities to life. The company was holding an annual event honoring the contractors who built downtown Brooklyn in the early years of its revitalization.
The Outcome.
The concept and design for the annual event was builts around the company's focus on people and the privilege of bringing them together every day.
Show all Work Services: Marketing
The Client.
New York State Homes and Community Renewal (HCR)
The Story.
The Homes and Community Renewal (HCR) preserves housing affordability and works with many private, public and nonprofit partners to create inclusive, safe, “green,” and resilient places to live in New York State.
The Outcome.
TBGA designed and created the friendly, accessible design contradicted the usual notions of bureaucracy. The annual report interspersed data with stories and projects in a clean, well-organized design layout for highly legible and ease of navigation.
Show all Work Services: Marketing
The Client.
Urban Homesteading Assistance Board
The Story.
Since 1973, UHAB has been helping New Yorkers with limited means become part of their own housing solutions. The UHAB needed marketing support for their annual gala to represent their core values.
The Outcome.
TBGA designed the concept of the annual gala around self help, democratic residential control, shared equity, cost-effectiveness, and sustainability. For five years, our team drove attendance and created experential assets for the gala. Additionally, TBGA designed their print and digital journal.
Show all Work Services: Marketing