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General Assembly

The Client.

General Assembly

The Story.

General Assembly was investing in its Enterprise business. We helped build their Enterprise marketing strategy, onboard their in-house marketing team and provided guidance on the Enterprise marketing curriculum.

The Outcome.

Within three months, TBGA set the marketing strategy, prioritized tactics, established marketing KPIs, and trained the marketing team to execute against the plan. Our digital marketing experts also provided guidance for the curriculum of its Digital Marketing Online Learning Program.
Cornell Tech

The Client.

Cornell Tech

The Story.

Cornell Tech is a revolutionary model for graduate education that fuses technology with business and creative thinking. After winning a national bid to reside on Roosevelt Island, Cornell Tech tapped TBGA to help them position the Cornell Tech campus to community and local interests.

The Outcome.

Our team created an extensive deck, templates, and custom infographics and charts to engage the support of the community and assist Cornell Tech in building the future economy of New York City in fields like information science and electrical and computer engineering.
The New School

The Client.

The New School

The Story.

The Center for New York City Affairs at the New School has published Child Welfare Watch for nearly twenty years. The Center for New York City Affairs needed help with the design of the publlication.

The Outcome.

TBGA redesigned the publication focused on the economic and social wellbeing of NYC children and families by examining the quality of public services, and offering constructive recommendations for reform. Our relationship continued with layout and execution of the publication spanning 10 years and 10 issues.
College & Community Fellowship

The Client.

College & Community Fellowship

The Story.

College & Community Fellowship (CCF) helps formerly incarcerated women achieve a higher education. Overall, less than 2% of the students enrolled in CCF’s Academic Support Program have been re-arrested or re-incarcerated.

The Outcome.

TBGA created branding and the corporate identity for this fantastic organization. We continued to support CCF in brochure design, asset creation, marketing program execution, and experiential design.
Columbia Teachers College

The Client.

Columbia Teachers College

The Story.

Columbia Teachers College needed an exceptionally well-crafted academic report published by the Campaign for Educational Equity to qualify for further funding by the Wallace Foundation.

The Outcome.

TBGA designed the fifty-two page report, including the cover, grid system templates, typograhic styles, palette and customized data visualization.