The Client.
UnitedLex
The Story.
UnitedLex had aggressive revenue goals and launched three new business lines. TBGA developed the go-to-market strategy and provided lead generation, sales enablement, brand management, analyst relations, media buying, and content marketing.
The Outcome.
TBGA provided fractional CMO, branding, and marketing support for the rapidly growing company. During that time, UnitedLex expanded its customer base by 24% and grew its employee base over 2,200 globally.
The Client.
Phone.com
The Story.
Phone.com was struggling with sluggish growth in an increasingly competitive environment. TBGA implemented operational marketing best practices and created a digital strategy to accelerate their growth.
The Outcome.
TBGA developed the go-to-market strategy, established marketing KPIs, and created the executive dashboard. During our engagement, Phone.com implemented nurturing and drip email campaigns, tripled conversion for its affiliate marketing channel, halved the CPA for their retargeting channel, and quadrupled SEO traffic.
The Client.
Versace Classic V2
The Story.
Versace Classic V2 was created as a break-away line of the Versace Couture Uomo collection. More commercially viable than its couture line, V2 designs and manufactures high-quality, timeless menswear at an accessible price for wider distribution.
The Outcome.
We supported Versace in its Versace Classic V2 brand extension. The brand was designed with finishes that reflect the feel and texture of rich Italian tailoring and fabrics. Production values were tightly monitored and materials like premium custom paper well-suited for writing, foil stamping, packaging, specialty, and gift applications, were specially sourced.
The Client.
General Assembly
The Story.
General Assembly was investing in its Enterprise business. We helped build their Enterprise marketing strategy, onboard their in-house marketing team and provided guidance on the Enterprise marketing curriculum.
The Outcome.
Within three months, TBGA set the marketing strategy, prioritized tactics, established marketing KPIs, and trained the marketing team to execute against the plan. Our digital marketing experts also provided guidance for the curriculum of its Digital Marketing Online Learning Program.
The Client.
Bays Brown Laboratories
The Story.
Bays Brown Laboratories, Inc. researches, develops, manufactures, and sells skin and hair care products.
The Outcome.
TBGA developed the Bays Brown Laboratories brand and logo.
The Client.
Marshall Denning
The Story.
Marshall Denning is a global law firm that challenges the status quo. With a go live date quickly approaching, TBGA was tapped to position the firm for a successful launch from stealth mode.
The Outcome.
Within two months, TBGA developed the go to market strategy and executed the global launch plan, established its brand and launched their new website.
The Client.
Cornell Tech
The Story.
Cornell Tech is a revolutionary model for graduate education that fuses technology with business and creative thinking. After winning a national bid to reside on Roosevelt Island, Cornell Tech tapped TBGA to help them position the Cornell Tech campus to community and local interests.
The Outcome.
Our team created an extensive deck, templates, and custom infographics and charts to engage the support of the community and assist Cornell Tech in building the future economy of New York City in fields like information science and electrical and computer engineering.
The Client.
AIA
The Story.
The American Institute of Architects needed ongoing design support after a Pentagram branding initiative. TBGA was tapped to support the new brand and its integrated marketing programs.
The Outcome.
TBGA provided design assets for competitions, conferences, and galas. Our team followed established standards and helped to build a recognizable and consistent brand for the largest professional association of design professionals in the US.
The Client.
Ventura ERM
The Story.
After strong growth in South America, Ventura ERM was entering the US market. TBGA developed competitive positioning, go to market strategy and foundational brand elements.
The Outcome.
Within 6 weeks, TBGA had created competitive positioning, logo and brand guidelines and launched Ventura's website.
The Client.
Golden Gardners
The Story.
Golden Gardeners facilitates senior gardening by funding educational programming and helping residential homes afford physical ground features. The organization needed end-to-end marketing support.
The Outcome.
TBGA created branding built on features like accessible entrances and paths, raised planting beds and containers, and a sensory-oriented plant selection. Our team supported fundraising activities including direct mail campaigns and event promotion. Additionally, we created all promotional material necessary to launch and support an ongoing partnership with Ecumen Lakeshore.
The Client.
Dadourian Management
The Story.
Dadourian Management properties are located in one of the most culturally distinct parts of New York City, Chinatown. Facing a shifting demographic, the real estate management company wanted to honor its roots while embracing a quickly changing neighborhood.
The Outcome.
TBGA created a brand identity that fused modern and traditional Chinese design motifs with traditional “lucky” colors: gold and red. Popular and recognizable, the elegant mark was applied to signage, stationery, website and media kits.
The Client.
Local Initiatives Support Corporation
The Story.
LISC was celebrating 30 years of forging resilient and inclusive communities of opportunity across America. They wanted to celebrate the progress made and strengthen their donors' commitment at their top-notch fundraising gala.
The Outcome.
TBGA developed gala theame, created collateral, and drove attendance. Our team drove attendance via direct mail and email. We created posters to increase program visibility and participation.
The Client.
Plumbing Foundation City of New York
The Story.
The Plumbing Foundation City of New York's mission is to ensure the public health through the enactment and enforcement of safe plumbing codes. The board needed to help create a brand and market their successes and initiatives.
The Outcome.
Our team built a consistent brand across every media touchpoint, beginning with a logo and their website. TBGA stayed on to provide ongoing support for PSA, ad campaigns, decks, brochures, and environmental assets for trade shows.
The Client.
Shared Interest
The Story.
Shared Interest mobilizes the resources for Southern Africa’s economically disenfranchised communities to sustain themselves and build equitable nations. They achieve this by unlocking local capital and strengthening local resources.
The Outcome.
Shared Interest honored change makers for Southern Africa at their annual awards gala. TBGA created consistent, compelling brand assets to use at the gala, and beyond.
The Client.
Washington Square Park Council
The Story.
The Historic Districts Council advocates for all of New York City's historic neighborhoods. The council needed collateral to raise funds for one of NYC's most beloved parks after recruiting Mario Batali, Gwyneth Paltrow, Isaac Mizrahi and other notables.
The Outcome.
Working with the council, TBGA developed the Washington Square Park Council logo and brand identity. Our team then stayed on to create brochures, calendars, and event collateral.
The Client.
Forest City Realty Trust
The Story.
Forest City Realty Trust brings exceptional apartments, offices and communities to life. The company was holding an annual event honoring the contractors who built downtown Brooklyn in the early years of its revitalization.
The Outcome.
The concept and design for the annual event was builts around the company's focus on people and the privilege of bringing them together every day.
The Client.
Gabellini Sheppard Associates
The Story.
Gabellini Sheppard Associates is an Internationally renowned architectural and interior design firm that concentrates on creating experiential and functional value for clients including Jil Sander, Nicole Farhi and Salvatore Ferragamo.
The Outcome.
TBGA created a set of brochures that featured minimal typography and uncompromising photography. The brochures used premium paper that unfolded like a walk through one of their beautifully designed interiors.
The Client.
Liana
The Story.
Liana is a retail women's fashion boutique. Upper West Siders come here to stock up on work-friendly basics from designers like Tahari, Theory, Nanette Lepore, and Shin Choi.
The Outcome.
TBGA supports their email marketing program to promote seasonal sales and reward longtime customers with incentives.
The Client.
Justice For Jazz Artists
The Story.
Justice For Jazz Artists needed to get the word out.. Membership offers jazz musicians who work in major New York City clubs a path of protention that musicians who play on Broadway and in symphony orchestras enjoy.
The Outcome.
TBGA launched its website and supports advertising campaigns promoting fair pay, adequate pension contributions, protection of recording rights, and a process for redressing grievances.
The Client.
Questio
The Story.
Questio is UnitedLex's consultant-led, technology-enabled service that intelligently reduces data volumes and significantly reduces the cost of eDiscovery. We helped UnitedLex package, launch and evolve the positioning of the technology.
The Outcome.
TBGA developed and oversaw the go to market plan for Questio. Within a year, more than 300 million documents were filtered by Questio.
The Client.
Kasirer
The Story.
New York’s top-ranked lobbying firm requires ongoing marketing support to implement the corporate identity program created by Michael Beirut and his team at Pentagram. Kasirer consistently turns to us to bring their brand to life.
The Outcome.
Our technical expertise creates the synergy that well-implemented brand care requires. As new projects arise, our experienced team provides support for Kasirer's marketing program in both print and digital media.
The Client.
Pitch Magazine
The Story.
Working with visionary creative director, Scott Rogers TBGA was the design lead for the irreverent, AIGA gold medal award-winning arts and culture magazine.
The Outcome.
TBGA provided branding and publication design for the award-winning magazine. In addition to creating the logotype and identity, TBGA launched nine issues, each with its own unique and ambitious design challenges.
The Client.
Upper Manhattan Empowerment Zone
The Story.
The Upper Manhattan Empowerment Zone (UMEZ) facilitates economic development of its communities through job creation, strategic investments, and small business assistance. Leadership turned to TBGA to build its annual report.
The Outcome.
Our designers created the annual report to profile community members and businesses to inspire pride and recognition while encouraging awards, grants, and further investment.
The Client.
RéVive Skincare
The Story.
RéVive Skincare combines beauty with patented and Nobel Prize-winning science. Their products feature special bio-engineered skin-identical proteins that mimic the bio-renewal process to help skin to behave at a more youthful rate. RéVive needed help in bringing their product to market.
The Outcome.
From advertising and press kits to packaging, TBGA designed and created the launch material necessary to promote a constant flow of new products to market. The line launched with three core bestsellers and grew into a full system of more than twenty skincare products.
The Client.
The New School
The Story.
The Center for New York City Affairs at the New School has published Child Welfare Watch for nearly twenty years. The Center for New York City Affairs needed help with the design of the publlication.
The Outcome.
TBGA redesigned the publication focused on the economic and social wellbeing of NYC children and families by examining the quality of public services, and offering constructive recommendations for reform. Our relationship continued with layout and execution of the publication spanning 10 years and 10 issues.
The Client.
Milestone Venture Partners
The Story.
The early stage venture capital fund for high growth technology companies needed a well-defined visual brand strategy to connect them to a competitive environment constantly in flux.
The Outcome.
TBGA created a cohesive brand identity that reflects Milstone's established reputation proven across industries.
The Client.
New York State Homes and Community Renewal (HCR)
The Story.
The Homes and Community Renewal (HCR) preserves housing affordability and works with many private, public and nonprofit partners to create inclusive, safe, “green,” and resilient places to live in New York State.
The Outcome.
TBGA designed and created the friendly, accessible design contradicted the usual notions of bureaucracy. The annual report interspersed data with stories and projects in a clean, well-organized design layout for highly legible and ease of navigation.
The Client.
Urban Homesteading Assistance Board
The Story.
Since 1973, UHAB has been helping New Yorkers with limited means become part of their own housing solutions. The UHAB needed marketing support for their annual gala to represent their core values.
The Outcome.
TBGA designed the concept of the annual gala around self help, democratic residential control, shared equity, cost-effectiveness, and sustainability. For five years, our team drove attendance and created experential assets for the gala. Additionally, TBGA designed their print and digital journal.
The Client.
Community Healthcare Network
The Story.
Community Healthcare Network (CHN) provides access to quality, comprehensive community-based primary care, mental health care, and social services to underserved New York City communities. CHN needed to raise funds for the expansion of its healthcare services for the entire community.
The Outcome.
CHN turned to us to support their marketing efforts for their 30th anniversary gala. Our team executed cmpaigns to drive attendance and created assets to encourage sponsorship. The Community Healthcare Network project is intended to double the size of the Dr. Betty Shabazz Health Center, from 3,560 to 7,160 square feet.
The Client.
medplanet
The Story.
medplanet is a private marketplace for reselling and buying highly specialized medical equipment. Leadership needed creative support for an upcoming marketing push.
The Outcome.
TBGA developed the concept for their print campaign.
The Client.
New Bridge Medical Center
The Story.
Founded in 1916 to treat patients with contagious diseases, the medical center is a clinical affiliate of Rutgers Biomedical and Health Sciences. Their marketing team needed creative support for an upcoming campaign.
The Outcome.
TBGA created an ad series, brochures and posters that highlighted New Bridge's special services. The medical center has grown to become both the largest hospital and licensed nursing home in New Jersey and the fourth-largest publicly-owned hospital in the nation.
The Client.
City Futures, Inc.
The Story.
The Center for an Urban Future (CUF) is a think tank dedicated to independent research about key policy issues facing New York and other cities. The foundation that publishes City Limits magazine as a catalyst for smart and sustainable policies that reduce inequality, increase economic mobility, and grow the economy in New York City. CUF needed marketing support.
The Outcome.
TBGA provided publication design for both City Limits journal and Center for an Urban Future reports. Additionally, our team provided end-to-end support for City Futures galas and consulted on their website.
The Client.
College & Community Fellowship
The Story.
College & Community Fellowship (CCF) helps formerly incarcerated women achieve a higher education. Overall, less than 2% of the students enrolled in CCF’s Academic Support Program have been re-arrested or re-incarcerated.
The Outcome.
TBGA created branding and the corporate identity for this fantastic organization. We continued to support CCF in brochure design, asset creation, marketing program execution, and experiential design.
The Client.
Columbia Teachers College
The Story.
Columbia Teachers College needed an exceptionally well-crafted academic report published by the Campaign for Educational Equity to qualify for further funding by the Wallace Foundation.
The Outcome.
TBGA designed the fifty-two page report, including the cover, grid system templates, typograhic styles, palette and customized data visualization.
The Client.
IgnitionOne
The Story.
The IgnitionOne Platform helps deliver smarter campaigns and stronger results with a combination of scoring, audience and optimization across channels. TBGA was engaged to developed the go to market strategy for talent solutions.
The Outcome.
Working with leadership, our team established talent messaging based on culture and required skill set. Created target employee personas and recruiting conversion funnel KPIs.
The Client.
LiveCareer
The Story.
LiveCareer was exploring a new product to expand its customer base to include SMBs. TBGA developed the go to market strategy and competitive positioning for its end-to-end recruiter solution.
The Outcome.
Working with internal resources, our team established marketplace messaging based on MVT test results across consumer and SMB target markets. We developed a launch budget and revenue model that integrated pricing, channels and conversion rates benchmarks for online and inside sales teams
The Client.
The Henry Ford
The Story.
The Henry Ford is an internationally recognized cultural destination that brings the past forward by immersing visitors in the stories of ingenuity, resourcefulness and innovation that helped shape America. The exhibitions and curitorial staff needed design support for publications and experiential exhibitions.
The Outcome.
TBGA supported various projects including catalog design for The Great American Road, signage for Your Place In Time and book design for Old Collections, New Audiences: Decorative Arts and Visitor Experience for the 21st Century, a publication funded by the Americana Foundation.
The Client.
Mappable
The Story.
Mappable is a music app that allows you to discover, play, collect, and share music in a unique new visual way. Mappables AI analyzes data to classify artists and group them into structures that provide context at-a-glance. Mappable needed help with their positioning and revenue model.
The Outcome.
TBGA worked with the team to translate key features into customer-centric value propositions as well as recommend functionality to create revenue streams.
The Client.
Trillions
The Story.
Trillions empowers innovation with a forward-thinking portfolio of companies through its accelerator, incubator, marketing agency, and venture fund. Trillions had less than a month to design and produce environmental display, brochure, a micro-website and a snapshot deck for large-scale presentation at a Tony Robbins Business Mastery Class event.
The Outcome.
TBGA delivered everything within the tight deadline. Rapidly growing, Trillions routinely requires alacrity and quick turnaround for websites, print collateral, presentations, and more.
The Client.
International Crisis Group
The Story.
The International Crisis Group (ICG) carries out field research on violent conflict and advances policies to prevent, mitigate, or resolve conflict. ICG needed end-to-end support for their annual galas honoring the work of high-profile diplomats like George W. Bush, Bill and Hillary Clinton, and George Soros.
The Outcome.
TBGA provided promotional and environmental design support for International Crisis Group's "In Pursuit of Peace" galas, hosted annually at the Waldorf-Astoria in New York City.