Earth Day was created to bring awareness to climate change and the importance of preserving the environment.
It is also the perfect time for companies to highlight their Continue reading…
Marketers, propagandists, and con men all have the same goal: getting people to act in a way that helps achieve their objectives. Each relies on a set of activities that build Continue reading…
We live in an attention economy, and brands are competing for mindshare. As of August 2020, 3.81 billion people use social media worldwide, according to platform reports, or Continue reading…
The recent escalation in social consciousness has drawn thousands of organizations into its vortex. Today, racial diversity is prominent in advertising, while an increasing volume Continue reading…
COVID-19 has changed the world and how we interact. Businesses that have been able to remain afloat and even thrive, have relied on one certainty: meeting the needs of their Continue reading…
The story
A legal technology company was looking to revolutionize the industry by combining innovative service models, digitally powered solutions, management consulting and legal Continue reading…
Given where we are as a society and where we are trending, social media is a vital channel in an integrated marketing strategy. So much has changed since social media became a Continue reading…
COVID-19 has been our reality here in the United States for just about three months. While there is no cure or vaccine in sight, many businesses across the country are beginning Continue reading…
It is amazing to realize that, for the most part, those under 40 years old have never known a world without email. Today, it is hard for most of us to imagine life without it. It Continue reading…
Generation Z, those born from the mid-1990s through the 2000s, is about to become the largest generation, with an estimated $44 billion in purchasing power. According to Google, Continue reading…